{
  "meta": {
    "maintenance": {
      "enabled": false,
      "title": "We're updating the site.",
      "message": "We're making a few improvements behind the scenes. The site will be back shortly — thanks for your patience."
    },
    "siteName": "Digital Growth Experts Technologies",
    "shortName": "DGE",
    "brandSuffix": "Technologies",
    "tagline": "We don't chase growth. We engineer it.",
    "description": "Digital Growth Experts Technologies is the growth partner for ambitious brands — strategy, creative, web, CRM and AI working as one system.",
    "logoMark": "DG",
    "logoImage": "",
    "logoHeight": 56,
    "footerLogoImage": "",
    "footerLogoHeight": 44,
    "sidebarLogoImage": "",
    "sidebarLogoHeight": 40,
    "favicon": "",
    "whatsapp": "https://wa.me/233550000000",
    "email": "hello@digitalgrowthexperts.africa",
    "phone": "+233 55 000 0000",
    "address": "Airport City, Accra, Ghana",
    "theme": {
      "ink": "#0b0d12",
      "primary": "#4f46e5",
      "accent": "#c8f751",
      "surface": "#f5f3ee"
    }
  },
  "news": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "enabled": true,
    "text": "GrowthOS CRM 2.0 is live — WhatsApp automation, pipelines and AI summaries.",
    "link": {
      "label": "See what's new",
      "href": "#products"
    }
  },
  "nav": {
    "links": [
      {
        "label": "Solutions",
        "href": "#solutions"
      },
      {
        "label": "Work",
        "href": "/portfolio"
      },
      {
        "label": "Products",
        "href": "#products"
      },
      {
        "label": "Pricing",
        "href": "#pricing"
      },
      {
        "label": "FAQ",
        "href": "#faq"
      }
    ],
    "cta": {
      "label": "Book a growth audit",
      "href": "#contact"
    }
  },
  "hero": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "badge": "Growth, engineered in Africa",
    "titleLead": "We don't chase growth.",
    "titleAccent": "We engineer it.",
    "titleTail": "",
    "subtitle": "One partner for marketing, brand, web, CRM and AI — built as a single growth system for ambitious businesses.",
    "primaryCta": {
      "label": "Book a free growth audit",
      "href": "#contact"
    },
    "secondaryCta": {
      "label": "Explore our solutions",
      "href": "#solutions"
    },
    "trustText": "Trusted by 240+ growth-minded teams",
    "avatars": [
      "AM",
      "KB",
      "NS",
      "FS",
      "RL"
    ],
    "stats": [
      {
        "value": "240",
        "suffix": "+",
        "label": "brands scaled"
      },
      {
        "value": "18",
        "suffix": "x",
        "label": "average return"
      },
      {
        "value": "96",
        "suffix": "%",
        "label": "client retention"
      }
    ],
    "panel": {
      "label": "Revenue generated this month",
      "value": "GH₵ 486,200",
      "delta": "+32.4% vs last month",
      "chartLabel": "Pipeline · last 30 days",
      "chart": [
        22,
        30,
        26,
        38,
        42,
        39,
        51,
        48,
        60,
        68,
        64,
        78,
        85,
        92
      ],
      "miniStats": [
        {
          "label": "Qualified leads",
          "value": "1,284"
        },
        {
          "label": "Cost per lead",
          "value": "GH₵ 9.40"
        },
        {
          "label": "Deals closed",
          "value": "73"
        }
      ],
      "tags": [
        {
          "label": "Paid social"
        },
        {
          "label": "SEO"
        },
        {
          "label": "CRM"
        },
        {
          "label": "AI agents"
        }
      ],
      "app": "GrowthOS",
      "liveLabel": "Live",
      "chartKey": "Revenue",
      "floats": [
        {
          "icon": "✓",
          "title": "Lead qualified",
          "subtitle": "WhatsApp · just now"
        },
        {
          "icon": "⚡",
          "title": "+38% conversions",
          "subtitle": "vs. last 30 days"
        }
      ]
    }
  },
  "logos": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "label": "Trusted by teams building across Africa",
    "items": [
      {
        "name": "Nkulenu",
        "image": ""
      },
      {
        "name": "Kawa Moka",
        "image": ""
      },
      {
        "name": "ALS",
        "image": ""
      },
      {
        "name": "Izwe Savings",
        "image": ""
      },
      {
        "name": "Bubune",
        "image": ""
      },
      {
        "name": "Settlers",
        "image": ""
      },
      {
        "name": "CK Meats",
        "image": ""
      },
      {
        "name": "Ama Mo",
        "image": ""
      },
      {
        "name": "Adinkra Labs",
        "image": ""
      },
      {
        "name": "Osu Coffee",
        "image": ""
      }
    ]
  },
  "impact": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "THE SCOREBOARD",
    "title": "Numbers our clients brag about.",
    "description": "No vanity metrics. Just revenue, retention and growth that repeats.",
    "items": [
      {
        "value": "240",
        "suffix": "+",
        "label": "Brands scaled"
      },
      {
        "value": "96",
        "suffix": "%",
        "label": "Client retention"
      },
      {
        "value": "18",
        "suffix": "x",
        "label": "Average return on ad spend"
      },
      {
        "value": "12",
        "suffix": "",
        "label": "Markets served"
      }
    ]
  },
  "journey": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "THE GROWTH JOURNEY",
    "title": "Every business hits the same walls. We remove them in order.",
    "description": "Start with the problem costing you the most money. Add the next system when you're ready.",
    "problemLabel": "The problem",
    "solutionLabel": "What we build",
    "outcomeLabel": "Outcome",
    "ctaLabel": "Start here",
    "ctaHref": "#contact",
    "tabs": [
      {
        "id": "marketing",
        "label": "Marketing",
        "icon": "📣",
        "stage": "STAGE 01 — VISIBILITY",
        "problemTitle": "Nobody knows you exist",
        "problemText": "You have a good product, but your audience is still scrolling past. Posting daily isn't a strategy — and random boosts rarely turn into customers.",
        "problemPoints": [
          "Your posts get likes from friends, not buyers",
          "Agencies quote huge retainers before you've made your first sale",
          "Ad spend disappears with no clear reporting"
        ],
        "solutionTitle": "Performance marketing, run properly",
        "solutionText": "Human-crafted campaigns across Meta, Google and TikTok — with creative, copy, targeting and lead routing handled as one system.",
        "solutionPoints": [
          "Creative tested against revenue, not impressions",
          "WhatsApp and form leads routed in minutes",
          "A weekly dashboard you can actually read"
        ],
        "resultText": "First qualified leads within 48 hours",
        "price": "From GH₵2,500/month",
        "timeline": "Leads in 48 hours",
        "quote": "We spent GH₵1,500 on our first campaign, booked 550 enquiries and sold to 73 of them in three weeks.",
        "quoteAuthor": "Sady — food business, Accra"
      },
      {
        "id": "branding",
        "label": "Branding",
        "icon": "✨",
        "stage": "STAGE 02 — TRUST",
        "problemTitle": "You look smaller than you are",
        "problemText": "Your product is strong, but the brand feels unfinished. Buyers compare you to competitors with sharper identities and choose them by default.",
        "problemPoints": [
          "Inconsistent visuals across social, print and web",
          "A logo that doesn't hold up at small sizes",
          "No clear story for why you're different"
        ],
        "solutionTitle": "A brand people take seriously",
        "solutionText": "Strategy, identity and a practical design system that makes every touchpoint feel intentional — from packaging to pitch decks.",
        "solutionPoints": [
          "Positioning and messaging that sets you apart",
          "Logo suite, type, colour and photography direction",
          "Templates your team can use without a designer"
        ],
        "resultText": "A brand system ready for national retail",
        "price": "From GH₵4,800 project",
        "timeline": "First concepts in 7 days",
        "quote": "We walked into a distribution meeting with the new brand and closed three retailers in one week.",
        "quoteAuthor": "Kojo — consumer goods, Kumasi"
      },
      {
        "id": "website",
        "label": "Website",
        "icon": "🌐",
        "stage": "STAGE 03 — CONVERSION",
        "problemTitle": "Your website is a brochure that never sells",
        "problemText": "Traffic arrives, looks around and leaves. The site looks fine, but it isn't doing the work of a salesperson.",
        "problemPoints": [
          "Slow, hard to update and invisible on Google",
          "No clear next step for a ready buyer",
          "Your team depends on a developer for tiny changes"
        ],
        "solutionTitle": "A website that works while you sleep",
        "solutionText": "Fast, search-ready sites with clear offers, conversion-focused pages and a CMS your team can actually use.",
        "solutionPoints": [
          "Built for speed, SEO and mobile conversion",
          "Landing pages your team can launch in minutes",
          "Analytics wired to real business outcomes"
        ],
        "resultText": "3.4× more qualified enquiries in 60 days",
        "price": "From GH₵7,500 project",
        "timeline": "Live in 3 weeks",
        "quote": "The new site paid for itself in the first month. We now get enquiries while we sleep.",
        "quoteAuthor": "Nana — services business, Tema"
      },
      {
        "id": "crm",
        "label": "CRM",
        "icon": "💬",
        "stage": "STAGE 04 — RETENTION",
        "problemTitle": "Leads slip through the cracks",
        "problemText": "Messages live in three WhatsApp chats, a notebook and someone's memory. Follow-up depends on who remembers.",
        "problemPoints": [
          "No single view of who asked what, and when",
          "Slow replies to buyers who move on quickly",
          "No idea which channel actually closes sales"
        ],
        "solutionTitle": "Every conversation, tracked",
        "solutionText": "GrowthOS brings your WhatsApp, forms, calls and deals into one pipeline, with automation that replies instantly.",
        "solutionPoints": [
          "One shared inbox with owner and status",
          "Automated follow-ups that sound human",
          "Dashboards showing source, speed and revenue"
        ],
        "resultText": "Response time from hours to under 2 minutes",
        "price": "From GH₵199/month",
        "timeline": "Set up in 48 hours",
        "quote": "We stopped losing leads on weekends. The automated replies alone recovered GH₵40,000 last quarter.",
        "quoteAuthor": "Fatima — appliance retailer, Accra"
      },
      {
        "id": "ai",
        "label": "AI",
        "icon": "🤖",
        "stage": "STAGE 05 — LEVERAGE",
        "problemTitle": "Your team is drowning in busywork",
        "problemText": "Hours go into replying, reporting, writing captions and cleaning spreadsheets. Growth work keeps getting pushed to next week.",
        "problemPoints": [
          "Content production is a bottleneck",
          "Reports are assembled by hand every month",
          "Good leads wait hours for a first response"
        ],
        "solutionTitle": "AI that actually does the work",
        "solutionText": "Custom AI assistants trained on your brand, plugged into your CRM and content workflow — with humans reviewing what matters.",
        "solutionPoints": [
          "On-brand content drafts in minutes",
          "AI replies with human handover rules",
          "Automated weekly performance summaries"
        ],
        "resultText": "11 hours saved per team member, every week",
        "price": "From GH₵3,200/month",
        "timeline": "First workflows in 10 days",
        "quote": "The AI handles first replies and content drafts. My team finally has time to think.",
        "quoteAuthor": "Rita — logistics, Takoradi"
      }
    ]
  },
  "services": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "WHAT WE DO",
    "title": "Five disciplines. One growth engine.",
    "description": "Each service works on its own. Together they compound — because your ads, brand, site, pipeline and AI all share the same strategy.",
    "items": [
      {
        "icon": "📣",
        "title": "Digital Marketing",
        "description": "Full-funnel campaigns that bring real buyers — not just clicks.",
        "features": [
          "Meta, Google & TikTok ads",
          "Landing pages & offer testing",
          "WhatsApp lead routing",
          "Weekly performance reporting"
        ],
        "price": "From GH₵2,500/mo",
        "cta": "Start with marketing",
        "ctaHref": "#contact"
      },
      {
        "icon": "✨",
        "title": "Brand & Identity",
        "description": "A sharp, consistent identity that earns trust before you say a word.",
        "features": [
          "Positioning & messaging",
          "Logo and visual system",
          "Packaging & print",
          "Brand guidelines"
        ],
        "price": "From GH₵4,800",
        "cta": "Build my brand",
        "ctaHref": "#contact"
      },
      {
        "icon": "🎬",
        "title": "Content Creation",
        "description": "Scroll-stopping creative produced on a rhythm your team can sustain.",
        "features": [
          "Photo & video production",
          "Ad creative & UGC",
          "Social content calendars",
          "Copywriting & scripting"
        ],
        "price": "From GH₵1,800/mo",
        "cta": "Plan my content",
        "ctaHref": "#contact"
      },
      {
        "icon": "🌐",
        "title": "Web & App Development",
        "description": "Fast, conversion-ready digital products with content you control.",
        "features": [
          "Marketing sites & e-commerce",
          "Web apps & internal tools",
          "CMS & integrations",
          "SEO foundations"
        ],
        "price": "From GH₵7,500",
        "cta": "Scope my build",
        "ctaHref": "#contact"
      },
      {
        "icon": "🤖",
        "title": "AI Services",
        "description": "Practical automation that removes busywork and speeds up response.",
        "features": [
          "Custom AI assistants",
          "WhatsApp automation",
          "Content workflows",
          "Data & reporting agents"
        ],
        "price": "From GH₵3,200/mo",
        "cta": "Automate my team",
        "ctaHref": "#contact"
      },
      {
        "icon": "🧭",
        "title": "Growth Strategy",
        "description": "A senior operator in your corner, turning data into a plan your team can execute.",
        "features": [
          "Funnel & offer audit",
          "90-day growth roadmap",
          "Weekly experiment sprints",
          "Board-ready dashboards"
        ],
        "price": "From GH₵3,800/mo",
        "cta": "Plan my growth",
        "ctaHref": "#contact"
      }
    ]
  },
  "products": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "OUR PRODUCTS",
    "title": "Software we built because clients kept asking for it.",
    "description": "Tools refined inside real campaigns and real sales teams — now available to your business out of the box.",
    "items": [
      {
        "badge": "FLAGSHIP",
        "name": "GrowthOS CRM",
        "tagline": "Every lead, conversation and sale in one place.",
        "description": "A WhatsApp-first CRM built for African sales teams. Capture leads automatically, assign owners and never lose a follow-up again.",
        "features": [
          "Shared WhatsApp inbox",
          "Pipelines & deal tracking",
          "Automated follow-ups",
          "Team roles & dashboards"
        ],
        "price": "From GH₵199/month",
        "cta": "Explore GrowthOS",
        "ctaHref": "#contact"
      },
      {
        "badge": "WEBSITES",
        "name": "Site Studio",
        "tagline": "A conversion-ready website in a weekend.",
        "description": "Launch a fast, editable site with hosting, SEO and lead capture included. No developer required after setup.",
        "features": [
          "Drag-and-drop blocks",
          "Blog & SEO built in",
          "Hosting included",
          "Custom domains"
        ],
        "price": "From GH₵149/month",
        "cta": "See Site Studio",
        "ctaHref": "#contact"
      },
      {
        "badge": "ANALYTICS",
        "name": "AdPilot",
        "tagline": "See exactly which cedi becomes revenue.",
        "description": "One dashboard for every ad channel, with spend pacing, creative scoring and reports your finance team will trust.",
        "features": [
          "Cross-channel dashboards",
          "Spend pacing alerts",
          "Creative performance scoring",
          "Client-ready reports"
        ],
        "price": "From GH₵249/month",
        "cta": "Try AdPilot",
        "ctaHref": "#contact"
      },
      {
        "badge": "AI",
        "name": "Content Engine",
        "tagline": "On-brand content, at the speed of AI.",
        "description": "Train an assistant on your brand voice, then produce captions, scripts, product copy and campaign variants in minutes.",
        "features": [
          "Brand-trained AI writer",
          "Campaign variants",
          "Approval workflow",
          "Team library"
        ],
        "price": "From GH₵179/month",
        "cta": "Meet Content Engine",
        "ctaHref": "#contact"
      }
    ]
  },
  "portfolio": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "frontEyebrow": "SELECTED WORK",
    "frontTitle": "Proof, not promises.",
    "frontDescription": "A few recent projects — the brief, the system we built, and the number that moved. The full portfolio has the rest.",
    "frontCta": "View the full portfolio",
    "eyebrow": "THE WORK",
    "title": "Brands that stopped guessing.",
    "description": "Eight engagements across retail, finance, food and logistics. Each one started with the same question: where is revenue leaking?",
    "workTitle": "Selected projects",
    "filterLabel": "Filter by industry",
    "allLabel": "All",
    "featuredLabel": "Featured",
    "primaryCta": {
      "label": "Start a project",
      "href": "#contact"
    },
    "secondaryCta": {
      "label": "How we work",
      "href": "/#process"
    },
    "stats": [
      {
        "value": "8",
        "suffix": "",
        "label": "Projects shown"
      },
      {
        "value": "12",
        "suffix": "",
        "label": "Markets reached"
      },
      {
        "value": "3.4",
        "suffix": "×",
        "label": "Average revenue lift"
      }
    ],
    "emptyText": "No projects in this category yet.",
    "items": [
      {
        "featured": true,
        "image": "",
        "name": "Amas Fashion",
        "sector": "Fashion & retail",
        "year": "2026",
        "summary": "A stalled Instagram business turned into a proper storefront: new brand, Shopify build and a Meta funnel that routes every DM into a follow-up sequence.",
        "services": [
          "Growth strategy",
          "Brand identity",
          "Meta ads",
          "Shopify build"
        ],
        "metrics": [
          {
            "value": "+312%",
            "label": "Revenue in 6 months"
          },
          {
            "value": "300+",
            "label": "Monthly enquiries"
          }
        ],
        "quote": "We went from 12 enquiries a month to over 300 — and hired three people to keep up.",
        "quoteAuthor": "Ama Mensah, Founder"
      },
      {
        "featured": true,
        "image": "",
        "name": "Izwe Savings",
        "sector": "Finance",
        "year": "2025",
        "summary": "Savings products explained in plain language, with a landing page per audience and a CRM that tells the sales team who to call first.",
        "services": [
          "Positioning",
          "Landing pages",
          "Paid search",
          "GrowthOS CRM"
        ],
        "metrics": [
          {
            "value": "2.1×",
            "label": "Qualified leads"
          },
          {
            "value": "-38%",
            "label": "Cost per lead"
          }
        ],
        "quote": "For the first time we can see exactly which cedi becomes revenue.",
        "quoteAuthor": "Nana Adjei, Sales Lead"
      },
      {
        "featured": true,
        "image": "",
        "name": "Kawa Moka",
        "sector": "Food & beverage",
        "year": "2025",
        "summary": "A coffee brand with a cult following and no way to sell online. We rebuilt the identity, opened a shop and put the roast on TikTok.",
        "services": [
          "Brand refresh",
          "Content studio",
          "E-commerce",
          "TikTok ads"
        ],
        "metrics": [
          {
            "value": "4.6×",
            "label": "Return on ad spend"
          },
          {
            "value": "12k",
            "label": "New customers"
          }
        ],
        "quote": "The rebrand paid for itself before the new packaging even reached the shelves.",
        "quoteAuthor": "Kojo Boateng, Managing Director"
      },
      {
        "featured": false,
        "image": "",
        "name": "Boateng Home",
        "sector": "Home & living",
        "year": "2025",
        "summary": "A furniture retailer spending on ads without knowing which showroom visit came from where. We rebuilt tracking, offers and the sales handoff.",
        "services": [
          "Funnel audit",
          "Google ads",
          "Analytics"
        ],
        "metrics": [
          {
            "value": "2.1×",
            "label": "Qualified leads"
          },
          {
            "value": "-40%",
            "label": "Wasted ad spend"
          }
        ],
        "quote": "They found GH₵40,000 of wasted spend in the first audit.",
        "quoteAuthor": "Kwesi A., Marketing Manager"
      },
      {
        "featured": false,
        "image": "",
        "name": "Lumière Beauty",
        "sector": "Beauty & wellness",
        "year": "2024",
        "summary": "A beauty brand with great products and a WhatsApp inbox nobody could keep up with. New identity, automated replies and a reorder engine.",
        "services": [
          "Brand identity",
          "WhatsApp automation",
          "GrowthOS CRM"
        ],
        "metrics": [
          {
            "value": "18×",
            "label": "Return on ad spend"
          },
          {
            "value": "62%",
            "label": "Repeat orders"
          }
        ],
        "quote": "Our WhatsApp replies now happen in minutes, not days.",
        "quoteAuthor": "Fatima Sulemana, CEO"
      },
      {
        "featured": false,
        "image": "",
        "name": "ALS Logistics",
        "sector": "Logistics",
        "year": "2024",
        "summary": "Quotes were assembled by hand from three spreadsheets. We built a quoting tool, wired it to the CRM and trained the sales desk on it.",
        "services": [
          "Web app",
          "Quoting workflow",
          "Team training"
        ],
        "metrics": [
          {
            "value": "41%",
            "label": "Faster quotes"
          },
          {
            "value": "3",
            "label": "New enterprise accounts"
          }
        ],
        "quote": "Quotes that took two days now go out in under an hour.",
        "quoteAuthor": "Rita Owusu, Operations Director"
      },
      {
        "featured": false,
        "image": "",
        "name": "Settlers Coffee",
        "sector": "Hospitality",
        "year": "2024",
        "summary": "A café group paying commission on every booking. We built a direct booking site, fixed local search and gave regulars a reason to come back.",
        "services": [
          "Web build",
          "Local SEO",
          "Email"
        ],
        "metrics": [
          {
            "value": "3.4×",
            "label": "Direct bookings"
          },
          {
            "value": "-28%",
            "label": "Commission spend"
          }
        ],
        "quote": "Direct bookings jumped and we stopped paying commission on repeat guests.",
        "quoteAuthor": "Selorm K., Owner"
      },
      {
        "featured": false,
        "image": "",
        "name": "Nkulenu",
        "sector": "Manufacturing",
        "year": "2023",
        "summary": "A 60-year-old manufacturer with distributors in five regions and no shared view of orders. CRM rollout, WhatsApp routing and a sales playbook.",
        "services": [
          "CRM rollout",
          "WhatsApp automation",
          "Sales playbook"
        ],
        "metrics": [
          {
            "value": "96%",
            "label": "On-time follow-up"
          },
          {
            "value": "+22%",
            "label": "Average order size"
          }
        ],
        "quote": "The sales team finally works from one list instead of five notebooks.",
        "quoteAuthor": "Esi B., National Sales Manager"
      }
    ],
    "note": "Selected projects, shown with permission. Figures are measured over the first six months unless noted."
  },
  "process": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "HOW IT WORKS",
    "title": "From first call to compounding growth in 30 days.",
    "description": "A clear, senior-led process. No hand-offs to juniors, no 40-page decks that never leave the folder.",
    "steps": [
      {
        "title": "Growth audit",
        "description": "We map your funnel, interview your team and find the single biggest constraint on revenue.",
        "duration": "45 minutes"
      },
      {
        "title": "The blueprint",
        "description": "You get a 90-day plan: channels, creative, budget, owners and the numbers we'll be judged on.",
        "duration": "Week 1"
      },
      {
        "title": "Build & launch",
        "description": "We ship the campaigns, pages, automations and dashboards — and launch in tightly scoped sprints.",
        "duration": "Weeks 2–4"
      },
      {
        "title": "Scale & compound",
        "description": "Weekly experiments, monthly reviews and a dashboard that shows exactly what's working.",
        "duration": "Ongoing"
      }
    ]
  },
  "testimonials": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "CLIENT STORIES",
    "title": "They stopped guessing. Then things compounded.",
    "description": "Real businesses, real numbers, in their own words.",
    "items": [
      {
        "quote": "DGE rebuilt our funnel in six weeks. We went from 12 enquiries a month to over 300 — and hired three people to keep up.",
        "name": "Ama Mensah",
        "role": "Founder, Amas Fashion",
        "metric": "+312% revenue in 6 months"
      },
      {
        "quote": "For the first time, I can see exactly where every cedi goes. We cut wasted spend by 40% and doubled qualified leads.",
        "name": "Kojo Boateng",
        "role": "MD, Boateng Home",
        "metric": "2.1× qualified leads"
      },
      {
        "quote": "They didn't just run ads. They fixed our brand, our site and our follow-up. It finally feels like one business.",
        "name": "Fatima Sulemana",
        "role": "CEO, Lumière Beauty",
        "metric": "18× return on ad spend"
      },
      {
        "quote": "The GrowthOS setup took two days. Our sales team now responds in minutes and nothing gets forgotten.",
        "name": "Nana Adjei",
        "role": "Sales Lead, Izwe Savings",
        "metric": "Response time under 2 min"
      }
    ]
  },
  "pricing": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "ENGAGEMENTS",
    "title": "Clear scope. Clear pricing. No surprise invoices.",
    "description": "Retainers designed for where you are now — with room to grow into the next stage.",
    "note": "Prices in Ghanaian cedis, excluding ad spend. Custom scopes and project work available.",
    "plans": [
      {
        "name": "Start",
        "price": "GH₵2,500",
        "period": "/month",
        "description": "For businesses that need their first consistent pipeline.",
        "features": [
          "One growth channel",
          "8 ad creatives per month",
          "WhatsApp lead tracking",
          "Monthly strategy call",
          "Weekly performance report"
        ],
        "cta": "Start growing",
        "ctaHref": "#contact",
        "featured": false
      },
      {
        "name": "Scale",
        "price": "GH₵6,500",
        "period": "/month",
        "description": "For teams turning traction into predictable revenue.",
        "features": [
          "Three growth channels",
          "Full-funnel creative production",
          "Landing pages & CRM automation",
          "Dedicated growth strategist",
          "Bi-weekly experiment reviews",
          "Priority WhatsApp support"
        ],
        "cta": "Book a growth audit",
        "ctaHref": "#contact",
        "featured": true
      },
      {
        "name": "Enterprise",
        "price": "GH₵14,000",
        "period": "/month",
        "description": "For multi-brand and multi-market operations.",
        "features": [
          "Omnichannel growth strategy",
          "Embedded team with yours",
          "Custom BI dashboards",
          "Quarterly on-site workshop",
          "Dedicated account pod"
        ],
        "cta": "Talk to leadership",
        "ctaHref": "#contact",
        "featured": false
      }
    ],
    "featuredLabel": "Most popular"
  },
  "faq": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "FAQ",
    "title": "Questions, answered properly.",
    "description": "Everything you need to know before we start working together.",
    "items": [
      {
        "question": "Which service should I start with?",
        "answer": "Start with the biggest constraint. Need customers? Marketing. Looking unprofessional? Brand. Losing leads? CRM. Traffic that doesn't convert? Website. Drowning in busywork? AI. The free audit will tell you which one is costing you the most."
      },
      {
        "question": "Do you work with businesses outside Ghana?",
        "answer": "Yes. We work with clients across Africa, the UK and North America. Strategy, creative and reporting run remotely; on-site workshops are available for Enterprise engagements."
      },
      {
        "question": "How quickly will I see results?",
        "answer": "Marketing campaigns produce first leads within 48 hours. Brand projects show first concepts in 7 days. Websites go live in about 3 weeks. CRM setup takes 48 hours. Most clients see meaningful revenue impact within 60–90 days."
      },
      {
        "question": "Do I need a large ad budget?",
        "answer": "No. We've launched profitably from GH₵1,500 in ad spend. What matters is a clear offer and disciplined testing. We'll recommend a budget that matches your margins, not our invoice."
      },
      {
        "question": "Who owns the ad accounts, website and data?",
        "answer": "You do. Every account, domain, asset and dashboard is created in your name. If we ever part ways, you keep everything — including the history."
      },
      {
        "question": "Can you work alongside my in-house team?",
        "answer": "That's our favourite setup. We plug into your team, upskill your marketers and leave documented systems behind. Enterprise plans include embedded pods and team training."
      },
      {
        "question": "What makes you different from a typical agency?",
        "answer": "We build systems, not one-off campaigns. Marketing, brand, web, CRM and AI share one strategy and one scoreboard. You also get senior people doing the work — not a junior relay."
      },
      {
        "question": "What happens after I book an audit?",
        "answer": "We spend 45 minutes mapping your funnel and numbers, then send a written plan with the top three opportunities and what they'd take. There's no obligation to hire us."
      }
    ],
    "supportTitle": "Still have questions?",
    "supportText": "Talk to a human on WhatsApp or send us an email. We reply within one working day.",
    "whatsappLabel": "Chat on WhatsApp"
  },
  "cta": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "eyebrow": "READY WHEN YOU ARE",
    "title": "Let's find the bottleneck in your growth.",
    "description": "Book a free 45-minute growth audit. We'll map your funnel, show you the leaks and leave you with a plan — whether you hire us or not.",
    "primaryCta": {
      "label": "Book a free growth audit",
      "href": "https://wa.me/233550000000"
    },
    "secondaryCta": {
      "label": "Email the team",
      "href": "mailto:hello@digitalgrowthexperts.africa"
    },
    "aside": [
      {
        "label": "Avg. response",
        "value": "< 2 hrs"
      },
      {
        "label": "Audit length",
        "value": "45 min"
      },
      {
        "label": "No obligation",
        "value": "Keep the plan either way"
      }
    ]
  },
  "footer": {
    "style": {
      "backgroundColor": "",
      "textColor": ""
    },
    "about": "Digital Growth Experts Technologies builds the marketing, brand, web, CRM and AI systems that grow ambitious businesses. One partner, one plan, one scoreboard.",
    "columns": [
      {
        "title": "EXPLORE",
        "links": [
          {
            "label": "Home",
            "href": "#top"
          },
          {
            "label": "Work",
            "href": "/portfolio"
          },
          {
            "label": "Products",
            "href": "#products"
          },
          {
            "label": "How it works",
            "href": "#process"
          },
          {
            "label": "Stories",
            "href": "#stories"
          },
          {
            "label": "Pricing",
            "href": "#pricing"
          },
          {
            "label": "FAQ",
            "href": "#faq"
          }
        ]
      },
      {
        "title": "SERVICES",
        "links": [
          {
            "label": "Digital Marketing",
            "href": "#solutions"
          },
          {
            "label": "Brand & Identity",
            "href": "#solutions"
          },
          {
            "label": "Content Creation",
            "href": "#solutions"
          },
          {
            "label": "Web & App Development",
            "href": "#solutions"
          },
          {
            "label": "AI Services",
            "href": "#solutions"
          }
        ]
      },
      {
        "title": "GET STARTED",
        "links": [
          {
            "label": "Book a growth audit",
            "href": "#contact"
          },
          {
            "label": "Chat on WhatsApp",
            "href": "https://wa.me/233550000000"
          },
          {
            "label": "Email us",
            "href": "mailto:hello@digitalgrowthexperts.africa"
          },
          {
            "label": "Privacy policy",
            "href": "#faq"
          },
          {
            "label": "Terms & conditions",
            "href": "#faq"
          }
        ]
      }
    ],
    "copyright": "© 2026 Digital Growth Experts Technologies. All rights reserved.",
    "note": "Engineered in Accra. Built for the world."
  }
}
